As of 1 July 2026, new ACMA regulations require all custom SMS Sender IDs used in Australia to be registered. Unregistered Sender IDs will now show as "Unverified" to customers receiving SMS messages.
We informed all Australian customers of this change in advance through in-app messages ahead of the deadline.
What You Need to Know
The registration deadline has now passed. To ensure your SMS messages continue reaching your customers reliably, you have the following options.
Option 1: Switch to a Custom Phone Number
Send your SMS from a dedicated custom phone number.
Plan | Cost |
Grow and Grow+ | Free |
Lite and Pro | $50 activation fee + $5 recurring fee |
Option 2: Use CleanCloud's Default Sender
If you do not set up a custom phone number, your account will automatically use CleanCloud's default sender to keep your SMS notifications running without interruption. Depending on your setup, this will be either our allocated toll-free number or our default Sender ID (LAUNDRY).
No action is needed if you are happy with this option.
Frequently Asked Questions
My customers are telling me their messages are showing as "Unverified". What should I do?
This means your Sender ID has not yet been registered or your account has not yet been switched to a default sender. Please contact our support team with the affected customer's order ID or phone number so we can investigate and resolve this for you as quickly as possible.
Which option is best for me?
If you'd like your SMS to come from a dedicated number, choose Option 1. It's free for Grow and Grow+ customers. If you're happy using CleanCloud's default sender, no action is needed. If you're unsure, please contact our support team and we'll be happy to help.
What happens if I do nothing?
Your account will automatically use CleanCloud's default sender, either our toll-free number or the LAUNDRY Sender ID, so your SMS notifications will keep reaching your customers without interruption.
I'm not based in Australia. Does this affect me?
This change only applies to SMS messages sent to Australian mobile numbers. If you don't send SMS to customers in Australia, no action is needed. If you're unsure, please reach out to our support team to check.
Can I set up a custom number later?
Yes. Our support team can help you set up a custom phone number at any time.
🛟 Need more help?
If you have any questions about which option is right for your business, or need help setting up a custom phone number, please contact our support team. We're happy to walk you through the best choice for your account.