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10DLC Requirements for US Custom Phone Numbers

Set up a 10DLC custom phone number in CleanCloud for compliant, secure two-way SMS messaging in the US. Learn registration steps and fees.

Rafael avatar
Written by Rafael
Updated this week

If you're a CleanCloud customer in the United States and are using or planning to set up a custom phone number for SMS, you must register a 10DLC brand to comply with recent industry regulations.

These rules, introduced by The Campaign Registry (TCR), are designed to enhance SMS security and reliability through better spam and fraud prevention.

📌 Note: 10DLC registration is required for all businesses sending SMS from US-based numbers. Messages from non-registered US numbers may be blocked by carriers. CleanCloud cannot register 10DLC for non-US numbers, and messages from those numbers will not be delivered to US recipients unless compliant.


How to Register Your 10DLC Brand

To enable successful SMS delivery and avoid message filtering, CleanCloud will register your brand on your behalf. Please provide the following business information to our Support Team:

  1. Legal Company Name

  2. Full Owner Name

  3. Organization’s Legal Structure (e.g., Public or Private)

  4. Tax Number/ID/EIN

  5. Complete Address

  6. Email Address

  7. Website

Once submitted, we will initiate your registration with TCR. Campaign approval typically takes 2–3 weeks, depending on carrier processing times.


Marketing and Usage Consent

To meet 10DLC compliance, the following settings must be active in your CleanCloud account:

  • Enable Customer Consent for Marketing

    • Go to: Settings → Admin → Marketing → Enable Marketing Email & SMS Opt-In. This ensures customers provide consent when signing up via the app or web.

  • Terms & Conditions Update

    • CleanCloud will add carrier-compliant SMS usage language to your Terms & Conditions, visible in the Customer App and Web Booking Tool.


10DLC Pricing (US Customers Only)

Custom phone number and 10DLC registration fees vary by subscription plan:

Fee Type

Lite/Pro Plans

Grow/Grow+ Plans

One-time Activation Fee

USD 50

Free

Monthly Subscription

USD 25

Free

Annual Subscription

USD 300

Free

👋 Reach out to our Support Team to start the 10DLC setup process and ensure your custom phone number is fully compliant.


🛟 Need more help?

Explore our Help Center articles for answers. Contact us for further assistance.

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