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10DLC Requirements for US Custom Phone Numbers
10DLC Requirements for US Custom Phone Numbers

Set up a 10DLC custom phone number in CleanCloud for compliant, secure two-way SMS messaging in the US. Learn registration steps and fees.

Rafael avatar
Written by Rafael
Updated over a month ago

If you're a CleanCloud customer in the US using or planning to set up a custom phone number, you’ll need to register a 10DLC brand to comply with updated regulations from The Campaign Registry (TCR). These regulations are designed to improve SMS security and reliability by enforcing advanced spam and fraud detection measures.

These requirements apply to all businesses using 10DLC messaging in the US, as all US-based numbers must be registered to avoid message blocks from carriers.


How to Register Your 10DLC Brand

To ensure successful SMS delivery, follow these steps when obtaining a new custom phone number. CleanCloud will need the following details to register your 10DLC brand:

  • Legal Company Name

  • Full Owner Name

  • Organization’s Legal Structure (e.g., Public or Private)

  • Tax Number/ID/EIN

  • Complete Address

  • Email Address

  • Website

Once our support team receives this information, we will submit the 10DLC registration on your behalf. Note that due to carrier processing, campaign approval can take 2–3 weeks.


Marketing and Usage Consent

To complete your 10DLC registration and meet compliance requirements, ensure the following settings are in place:

  1. Enable Marketing Consent: Go to Settings → Admin → Marketing → Enable Marketing Email & SMS Opt-In. This ensures customers consent to marketing messages when signing up online.

  2. Terms & Conditions Update: We will add specific SMS usage policies to your Terms & Conditions (displayed in the web booking tool and customer app) to guarantee compliance with carrier regulations.


Pricing

For US customers, using a custom phone number as part of CleanCloud’s 10DLC service is available at different rates based on your subscription plan:

Fee Type (US)

Lite/Pro Plans

Grow/Grow+ Plans

One-time Activation Fee

$50

Free

Monthly Subscription

$25

Free

Annual Subscription

$300

Free

👋 Reach out to our Support Team to begin the setup process for your custom phone number and to ensure compliance with 10DLC requirements.


🛟 Need more help?

Explore our Help Center articles for answers. Contact us for further assistance.

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