A Sender ID is the name displayed as the sender of an SMS message on a recipient's device. In certain countries, you can replace the default phone number with a custom alphanumeric Sender ID, making your brand immediately recognisable to customers.
Setting Your Custom Sender ID
Go to Settings → Admin → Notifications → SMS
Enter your desired text in the Custom Sender ID/Name field
Click Submit to save
Requirements
Length: Between 6 and 11 characters
Characters: No spaces, hyphens, or special characters (e.g. # or @)
Usage: Sender IDs are limited to service notifications and cannot be used for promotional messages
Country Availability
Custom Sender ID availability is determined by local carrier regulations and is outside of CleanCloud's control. We follow the rules set in each region.
Country | Status | Notes |
US and Canada | Not supported | Custom Sender IDs are not available in these regions |
United Kingdom | Defaults to LAUNDRY | Local carrier regulations prevent custom Sender IDs. As a workaround, you can set up a custom phone number instead. Free for Grow and Grow+ customers. Learn more |
Australia | Defaults to LAUNDRY | Recent ACMA regulations prevent custom Sender IDs. As a workaround, you can set up a custom phone number instead. Free for Grow and Grow+ customers. Learn more |
Other countries | Available in select regions | Check your local regulations to confirm eligibility. Contact our support team if you are unsure |
ℹ️ Please note that Sender ID restrictions are set by local regulators and carriers. These are outside of CleanCloud's control and we are unable to override them.
🛟 Need more help?
Explore our Help Center articles for answers. Contact us for further assistance.