Tracking your website traffic is crucial for refining your marketing strategies. By setting up UTM parameters in CleanCloud, you can effectively monitor and optimize the performance of your Google Ads and Facebook Ads campaigns.

This guide will help you embed the CleanCloud booking tool with UTM tracking and utilize analytics to enhance your marketing efforts.

Embedding Your Store

To embed the CleanCloud booking tool on your website:

Go to Settings → Admin → Pickup and Delivery → Embed Your Store.
Select either the second or third option.

ⓘ Important: To capture UTM campaign data, ensure you’re using one of these embedding methods and that the UTM tracking snippet is included on every page.

For detailed instructions, refer to the guide on How to Link or Embed Your Store.

UTM Parameters Used in CleanCloud

UTM parameters are codes added to URLs that help track traffic sources. CleanCloud supports these UTM parameters:

`utm_source`	Identifies the referrer (e.g., google, newsletter).
`utm_medium`	Specifies the marketing medium (e.g., CPC, email).
`utm_campaign`	Describes the campaign or promotion (e.g., summer_sale, new_service).
`utm_term`	Defines the targeted audience or keywords (e.g., laundry_service, dry_cleaning).

Adding URL Parameters to Google Ads

To set UTM parameters in Google Ads:

1. Log in to your Google Ads account.

2. Navigate to Admin → Account settings → Tracking.

3. In the Tracking template field, enter:

{lpurl}?utm_term={keyword}&utm_campaign{campaignId}&utm_source=google&utm_medium=ppc

Tip: Do not add your website URL at the beginning of this field; it will be automatically included.

Correct: {lpurl}?utm_term={keyword}&utm_campaign{campaignId}&utm_source=google&utm_medium=ppc

Incorrect: https://mydryclean.com/{lpurl}?utm_term={keyword}&utm_campaign{campaignId}&utm_source=google&utm_medium=ppc

4. After entering the template, click Test to verify. If set up correctly, the status will show "Landing page found."

5. Click Save.

Adding URL Parameters to Facebook Ads

For Facebook Ads, UTM parameters can only be added at the Ad level. Use the following template:

utm_source=facebook+ads&utm_medium={{adset.name}}&utm_campaign={{campaign.name}}&utm_content={{ad.name}}

Source: Facebook Ad
Medium: Ad set name
Campaign: Campaign name
Content: Ad name

For detailed instructions, refer to this Facebook Help Article.

Tracking Metrics with CleanCloud

Once UTM parameters are set up, you can track and analyze data in CleanCloud’s Advertising Metrics.

Go to Settings → Metrics → Advertising to view performance data based on UTM parameters, helping you adjust and optimize your campaigns.

For more details on ad tracking in CleanCloud, refer to our guide on Google and Facebook Ad Tracking.

🛟 Need more help?

Explore our Help Center articles for answers. Contact us for further assistance.

Google and Facebook Ad Tracking in CleanCloud