SMS marketing in CleanCloud is an effective way to engage customers, promote services, and share essential store announcements. Below, you’ll find a selection of customizable templates for promotional messages and alerts, as well as key guidelines for messaging customers.
To send SMS Marketing messages, go to Settings → Marketing → SMS. For more guidance, check out our How to Send SMS Marketing Messages article.
⚠️ Important: Carrier restrictions vary by country, so we recommend testing messages with a small group before launching a full campaign. Contact us if you need help.
SMS Templates
Use these templates as they are or personalize them with your store’s details, like name, promo dates, and discount codes.
Store Announcements |
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Welcome New Customers |
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Offers & Promo Codes |
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Pickup and Delivery Offers |
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Seasonal Offers |
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Important Considerations
1. Queue Time
Messages are queued for delivery. If sending bulk messages, expect a few hours for full delivery.
To avoid late-night customer alerts, we recommend scheduling messages in the morning.
Bulk sends over 150 recipients are automatically divided into blocks of 150 per batch.
Check the Marketing History tab to see the campaign status. Large batches may take time to complete.
2. Permission Settings
Only customers who have opted in for marketing will receive SMS messages.
Manage this setting in Settings → Admin → Marketing → Enable Marketing Email & SMS Opt-In.
3. SMS Character Limit & Content Guidelines
Each SMS credit covers up to 160 characters when using standard GSM-7 encoding.
If your message contains special or hidden characters (e.g. smart quotes, em dashes, emojis), it may switch to Unicode (UCS-2) encoding, which limits the message to 70 characters per credit.
This often happens when copying text from ChatGPT, Slack, or Google Docs.
Tip: To avoid this, type your message directly into CleanCloud or paste it from a plain text editor like Notepad.
Keep messages concise to optimize credit usage.
Messages using 2 or more credits may be flagged as spam and fail to deliver.
Avoid emojis and special characters, as they may trigger spam filters or encoding changes that increase credit usage.
For longer messages, consider using Email Marketing.
Ensure links include http:// or https:// and test that they’re clickable.
4. SMS Credits
Ensure you have enough SMS credits before sending messages.
Purchase additional credits via Settings → Admin → Notifications → SMS → SMS Credits → Buy SMS Credits.
5. Testing Before Sending Bulk Messages
Before sending a large marketing campaign, we recommend testing the message by sending it to a small group (e.g., yourself and your staff).
This ensures the message is received correctly and helps identify any potential delivery issues before sending to all customers.
6. STOP Responses
If a customer replies ‘STOP’, they won’t receive further texts (both marketing and order updates) from your store number.
To resume, customers can reply ‘START’ or ‘RESUME’ to reactivate notifications.
📌 Note: Responding ‘STOP’ does not update the marketing opt-in status in their CRM profile. That must be adjusted manually by the store if needed.
🛟 Need more help?
Explore our Help Center articles for answers. Contact us for further assistance.