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Blue Marine Foundation - Ocean Conservation at Checkout

Learn how CleanCloud Pay lets your customers support ocean conservation at checkout. 100% of donations go to Blue Marine Foundation.

Written by Rafael

CleanCloud has partnered with the Blue Marine Foundation, powered by Adyen Giving, to give your customers a simple way to support ocean conservation at checkout.

This is the second charitable giving option available through CleanCloud Pay, joining our existing LaundryCares Foundation feature. For stores on CleanCloud Pay, customers can add a donation to ocean conservation during payment at the in-store terminal, with 100% of funds going directly to the Blue Marine Foundation.

ℹ️ Activating This Feature: This feature requires manual activation. To enable charitable giving on your CleanCloud Pay terminals, please contact our Account Management team at [email protected] and we will get it set up for you.


How It Works at Checkout

  1. The customer completes their order payment as normal

  2. Once payment is finished, the terminal prompts the customer asking if they would like to make a donation

  3. If the customer selects Yes, they are asked to enter a donation amount

  4. The customer taps their card again to complete the donation

The order payment and donation are processed as two separate transactions. The donation amount is sent directly to the charity and does not appear in your CleanCloud account, as it is not part of the order payment.

ℹ️ No additional steps are required from staff during checkout.


How the Donation Feature Works

  • Donations are presented at checkout on CleanCloud Pay terminals

  • Customers can choose to add a donation as part of their payment

  • 100% of donated funds go directly to the Blue Marine Foundation

  • Donations are processed securely through Adyen Giving


Where This Feature Is Available

✅ CleanCloud Pay in-store terminals

❌ Third-party or non-integrated payment terminals

❌ Online or app-based payments


About the Blue Marine Foundation

The Blue Marine Foundation is a global charity working to protect and restore the world's oceans. Founded in 2010, it has contributed to the protection of more than 4.9 million square kilometres of ocean and is working towards protecting 30% of the world's ocean by 2030.

The ocean is the world's largest carbon sink, providing half the oxygen we breathe and food and livelihoods for billions of people. Blue Marine works to safeguard the marine life that makes this possible.


About Adyen Giving

Adyen Giving is the donation solution that powers this initiative. It enables businesses to offer charitable donations directly at the point of sale, ensuring full transparency and that 100% of customer contributions go directly to the chosen charity.


Frequently Asked Questions

Do stores receive or handle the donation funds?

No. All donations are processed through Adyen Giving and sent directly to the Blue Marine Foundation. Stores do not receive, manage, or reconcile donation funds.

Can stores opt out of this feature?

If you have questions about availability, configuration, or eligibility for this feature, please contact Support for assistance.

Is there a fee taken from the donation?

No. 100% of the donation goes directly to the Blue Marine Foundation.

I don't use CleanCloud Pay. Can I still access this feature?

This feature is only available to stores using CleanCloud Pay. If you're interested in switching to CleanCloud Pay, please contact our team to find out more.

Can customers donate to both LaundryCares and Blue Marine Foundation?

Yes. Both donation options are available on CleanCloud Pay terminals. The prompt at checkout will present the available charities for the customer to choose from.


🛟 Need more help?

Explore our Help Center articles for answers. Contact us for further assistance.

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